Manchester City Football Club are one of the pre-eminent teams in the English Premier League (EPL), enjoying a number of recent successes including Premier League Champions in 2012, runners-up in 2013 and winning the FA Cup in 2011. They have one of the fastest growing fan-bases of any global football club and they are one of the most ambitious and high-profile clubs in the EPL. Their brand is broadcast to over 1.5 billion viewers and football fans globally each year, providing a marketing platform into every major city in the world today.
Hays plans to activate the three-year partnership through a global marketing programme using City’s crest, player imagery and powerful brand messaging with a focus on digital and social media platforms, as well as match-day LED advertising and media interview backdrops. The company will also be ensuring global employees can experience the City partnership with extensive engagement and incentive programmes.
Sholto Douglas-Home, Hays Group Marketing Director, said:
“The partnership between Hays and Manchester City is based on a mutual ambition to attract skilled, expert professionals to build high performance teams, whether it be on the football pitch or in the world of work. We both thrive on the challenge of identifying skilled individuals who offer the right chemistry and capabilities to help a team to succeed. The worlds of work and football intersect on many levels, from animated conversations about the office fantasy football league to a passion shared by billions of football fans throughout the global work place.
“The English Premier League is by far the most popular league in the world and we see this partnership as an exciting platform to help us take our brand and our message to a broader global audience.”
Tom Glick, Chief Commercial & Operating Officer for Manchester City, added:
“It’s a privilege to welcome Hays on board as a valued member of our stable of global partners. Hays has established themselves as a truly international brand, with a wealth of experience attracting the best talent and expertise in the workplace.
“Manchester City has always been a Club built on people. We pride ourselves on continually developing the very best team of professionals across our organisation. Whether it’s international and home-grown talent on the pitch, or our friendly and professional match-day stewards off it, we strive to ensure we have the right people to drive the Club forward.”