3 game rules of a football coach

Elevator pitch
3 game rules of a football coach

We all like talking about ourselves, according to a studie by Harvard University. 60 to 80 percent of what the average person says during a two-way conversation is focused on themselves. Yet we seem to struggle when creating an elevator pitch.

Together with Manchester City Women's team captain Steph Houghton we show you how to structure a powerful personal statement.

Why an elevator pitch?

Your personal statement is basically your sales or elevator pitch on paper. It is the first thing a hiring manager will read on your CV, and will, therefore, have a huge bearing on whether they choose to read on and ultimately invite you for an interview.

Most job seekers are well aware of the power of a strong personal statement, and as such, many get writer’s block.

Follow this structure when creating your elevator pitch

Strong statements contain a certain structure and certain elements and answers the most important questions immediately. This is not only reader-friendly, it also gives you the opportunity to give your first impression. Let's take the elevator pitch from Steph Houghton as an example:

“Steph Houghton is the Captain of both Manchester City Women’s team and the Women’s National Team. With over 15 years’ experience in the game, Steph has enjoyed a hugely successful footballing career to date. Steph is an extremely driven, talented and versatile professional footballer, who has successfully honed her leadership skills on and off the pitch. Her hard work and determination saw her awarded an MBE in 2016, becoming one of the most-recognised faces in women’s football and she is now widely regarded as one of the most influential female role models for the sport. Looking to this season, Steph is relishing in the opportunity to drive forward the success of Manchester City Women as they look forward to the FA WSL Spring Series.”


From this personal statement we can extract 3 game rules, which you can apply to your own elevator pitch:

Rule 1: introduce yourself

The first thing a recruiter or hiring manager wants to know, is who you are and what level of experience you have. A strong statment is clear and is avoiding clichés and vague information.

Example Steph:
“Steph Houghton is the Captain of both Manchester City Women’s team and the Women’s National Team. With over 15 years’ experience in the game, Steph has enjoyed a hugely successful footballing career to date.”
 

Rule 2: list your skills and achievements

Next, you must outline your key skills and evidence your key achievements which set you apart from the competition. It is important that you keep this section relevant by identifying the desired skills and attributes outlined in the job description, and by ensuring that the skills highlighted in your personal statement mirror them.

Then, go on to provide evidence of your skills through specific results or accolades. This list of career highlights will have the most impact if they are related to the key requirements of the vacancy and backed up by fact.

Example Steph:
“Steph is an extremely driven, talented and versatile professional footballer, who has successfully honed her leadership skills on and off the pitch”

“Her hard work and determination saw her awarded an MBE in 2016, becoming one of the most-recognised faces in women’s football and she is now widely regarded as one of the most influential female role models for the sport.”

 

Rule 3: explain your ambitions for the future

Finish by outlining what you are looking to achieve next in your career, and make sure this links to the role in question. The hiring manager needs to know that your ambitions are relevant to the opportunity and that you would, therefore, be driven and likely to succeed.

Voorbeeld Steph:
“Looking to this season, Steph is relishing in the opportunity to drive forward the success of Manchester City Women as they look forward to the FA WSL Spring Series.”

 

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