Web/CRO Analyst

Do you always think from the customer's point of view and do you have guts? And as a CRO Specialist, are you able to take data-driven working to the next level? Then take a look at this vacancy! As a CRO Specialist, you will help improve our (digital) services and increase online sales. You do this by translating insights into customer and visitor behavior, into concrete experiments that lead to improvements in our digital environments (conversion optimization). In addition, you will work on setting up a new standard for a complete customer view. Do you get excited about both data analysis and sharing your insights and making proposals for improvement? And do you think it is a challenge to realize the objectives of our business lines in a data-driven way? Then apply for this vacancy of CRO Specialist! This is what you will do as a CRO Specialist: - helping teams and departments formulate the right (online) goals - support colleagues in the organization to work more data-driven - analyze online visitor data, heatmaps and online feedback and conduct UX research to identify opportunities for improvement - present insights in an attractive way (whether or not in a dashboard) and ensure that they are taken up - think proactively about the optimization of the website and take our services to a higher level Be a part of a multidisciplinary Scrum team, that is working on a digital proposition and platform to give the Dutch more insight into the financial implications and choices that people already have to make from their future wishes/needs. Starting from insight and with the possibility to give it the right interpretation. The team now runs campaigns for this and focuses on conversions with defined KPIs. We are looking for someone with online data driven skills who has experience with concrete advice on which actions should be taken to achieve goals. This vacancy is really something for you, because you: - have a university degree and at least 3 years of work experience as a web analyst, CRO specialist or a comparable position - have experience with digital analysis and optimization tools such as Google Analytics, VWO, Hotjar and Usabilla - naturally seeks connections with colleagues in other disciplines in order to advise them - know which validation method is best to use and you are not afraid to come up with a better process if necessary.
- are able to take the conversion optimization process to the next level