• Support the rollout and adoption of updated CreativeX creative quality guidelines, targeting:
  • 90% creative quality score
  • 90% creative quality spend rate globally
• Enhance the CreativeX database by integrating additional data sources (e.g., Kantar, MMM, Brand Lift Data)
• Expand analysis and define global guidelines for the adoption of brand distinctive assets
• Identify opportunities to reduce non-working ATL spend through MarTech solutions
• Improve brand power using insights from creative marketing technology platforms

• Translate business needs into scalable MarTech solutions with high adoption across global, regional, and local levels
• Shape and support use cases powered by MarTech platforms
• Lead solution design, deployment, and change management
• Drive innovation in marketing communications through new technologies and data-driven approaches
• Collaborate with the MarTech Manager to identify future-facing capabilities (e.g., AI-driven marketing, consumer analytics)

• Identify and implement value-driving MarTech use cases with internal and external stakeholders
• Promote a culture of digital literacy and data-driven decision-making
• Manage day-to-day relationships with technology vendors and consultants
• Maintain governance and collaboration with partners such as MediaTool, IAS, Google, CreativeX, TAG, and StoryTeq

• Business impact and value generated by MarTech solutions
• Platform adoption rates
• Data accuracy and integrity
• Stakeholder satisfaction (NPS) and agency evaluations

• Proven experience with full MarTech stack (media, creative/production, analytics)
• Strong understanding of media and creative planning/execution
• Agile project management experience
• Track record in leading complex, cross-functional projects
• Analytical mindset with a passion for creativity and innovation
• Strong commercial acumen and communication skills
• Leadership Competencies

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