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Employer Branding

Talent Attraction

Talent Attraction Campagne

Talent Attraction Campagne

Successfully finding the right candidate has everything to do with knowing where to find qualitative talent and knowing how you can approach them. By combining our Marketing and Recruitment expertise, we have been helping our clients win ‘the war for talent’.

Employer Branding | Talent Attraction - Hays.nl

With our approach, you maximize the chances of quickly, effectively and efficiently finding the right talent for your organization. By combining sourcing methods with targeted advertisements, we ensure that we will find the ideal candidate for your organization.

Talent Attraction - Our approach

1. Optimizing your job vacancy

Increasing the effectiveness of your vacancy all starts with choosing the right job title. This insures that you attract the right target audience. After having caught the reader’s attention, it is important to optimize the vacancy text to make sure that that the reader stays interested throughout the reading process. Additionally, we use our diverse tooling methods to find out what exactly convinces a specific target group. We then apply these findings to create an optimized vacancy that is catered to the needs and wants of the target audience. 

2. Reaching your target audience

By knowing exactly where suitable candidates are active, we are able to have the right people find your vacancy. By using online promotion channels such as Google Paid, e-mail marketing, job boards, social media and programmatic job advertising, our Marketeers increase the online visibility of your vacancy. This allows more people within your target group to see the vacancy and ultimately increase the inflow of qualitative candidates.

3. Staying ‘top-of-mind’

Remember those shoes that you looked at once online and now you see them appear in ads every time you browse the internet? That is the result of a technique called Remarketing. By using Remarketing in many ways, we stimulate interesting candidates to apply to your vacancy. A candidate might not want to apply now, but by using Remarketing, we are able to promote application in a later stage. We try to achieve this goal by targeting candidates using their interests, regardless of whether they are reading online news or industry specific content.

4. Action and result

Combining the proper advertising channels with sourcing methods to reach the right candidates, results in multiplication of the amount of applications on your vacancy. After 30 days, we share the results of the Talent Attract campaign, so that you can get a detailed overview of the results so far and see the added value for yourself.

block employer branding alle onderwerpen

Increase your visibility

Employer Branding

Talent Attraction

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