Personal statement

Your personal statement
With a strong elevator pitch, you sell yourself in a powerful way

A strong personal statement will have a huge bearing on whether you’ll be invited for an interview. It’s the first thing a hiring manager will read on your CV; therefore, an important part. How to write a good elevator pitch?

Personal statement | Elevator pitch -

A personal statement is also called a sales pitch or elevator pitch. And with an interesting elevator pitch, the hiring manager will choose to read on and take a closer look at your Curriculum Vitae.

Your personal statement 

Your personal statement is the perfect opportunity to show why you have chosen this particular job and why you think you will fit in.

A strong elevator pitch can be divided into three parts:

  • introduction
  • skills and achievements
  • ambitions
We explain each part below, but also watch this video  in which we discuss the elevator pitch.

1. Introduction

The first thing a recruiter or hiring manager wants to know when reading your personal statement is who you are and what level of experience you have. Get straight to these facts in your introduction, while at the same time, avoiding clichés and vague information. This makes for a clear and strong opening statement.

2. Skills and achievements

Next, you must outline your key skills and evidence your key achievements which set you apart from the competition. It is important that you keep this section of the elevator pitch relevant by identifying the desired skills and attributes outlined in the job description, and by ensuring that the skills highlighted in your personal statement mirror them. 

3. Explain your ambitions 

Finish your personal statement by outlining what you are looking to achieve next in your career, and make sure this links to the role in question. The hiring manager needs to know that your ambitions are relevant to the opportunity and that you would, therefore, be driven and likely to succeed. 

Extra tips for your elevator pitch 

Use relevant action verbs 

The simple trick of including the below doing-words will help bring your achievements to life on your personal statement: 

To demonstrate:
Creativity use: built, crafted, devised, implemented, pioneered, initiated, established 

Efficiency use: enhanced, advanced, capitalised, maximised, leveraged, improved 

Leadership skills use: headed, coordinated, executed, managed, operated, organised, lead

Improvements made use: refined, remodelled, strengthened, upgraded, transformed 

Management skills use: guided, fostered, motivated, recruited, enabled, united 

Bottom line contributions use: reduced, decreased, consolidated, saved, yielded, increased 

Overall achievements use: awarded, exceeded, outperformed, surpassed, earned, granted 

Be consistent with your narrative 

The personal statement can be written in either the third-person or first-person narrative. Whatever writing style you choose, make sure you use it throughout the statement. 

Keep your personal statement to 150-200 words 

This should be easier to do now you know what to include and what to omit in your personal statement. However, if you find yourself writing over 200 words, take a second look and check all points can be linked back to the job vacancy and showcases why you are the right person for the job. 

Final remarks

Do not underestimate the power of a personal statement, take this opportunity to sell yourself as a potential candidate. Grab the recruiter's attention from the start and increase your chances of getting a job interview.

Watch our elevator pitch video or read more job search tips.